Take Me Fishing Web site designed to better meet angler needs
ALEXANDRIA, VA – The Recreational Boating & Fishing Foundation (RBFF) announced that the organization’s most recognized brand – Take Me Fishing – is being made over with a new look and the Web pages have been redesigned to better meet angler needs.

The centerpiece of the revitalized fishing campaign is the new TakeMeFishing.org Web site, which will be the key destination for those who want to plan a trip, buy a fishing license, design their dream boat or check out the latest equipment,” said Peterson.

Visitors will still find the Web site’s 12,000 places to boat and fish. Several new interactive features were added to keep visitors engaged. These features include:

Boat Selection Tool: Find the boat that’s right for you based on your boating and fishing lifestyle. Compare boats, find links to manufacturers and register for a free Get Started in Boating DVD (in conjunction with Discover Boating).

Fishopedia: Truly the A – Z of fishing, Fishopedia will educate visitors about specific fish, where they live and how to catch them. Information will feature an engaging mix of copy, visuals and animations.

Hot Spots: Visitors can search through 12,000 locations for boating and fishing and learn how to get to each destination. Plus, Google mapping will pinpoint boating and fishing locations. In the future, registered members will be able to add locations, rate locations and review them, while communicating with fellow anglers.

Little Lunkers: A portion of the site devoted to the youngest of fishing enthusiasts. Features fun games that focus on teaching kids about boating and fishing.
Games include: Fish Memory Game, Create a Fish, Fish Finder and Fish Hangman. Allows kids to post pictures of their proud catches.

State Pages: Pages for every state that provide access to local fishing and boating information. The pages contain links to information about: Where to buy a license, Where to boat and fish, Local events and Conservation efforts.
All of the new features on TakeMeFishing.org will help RBFF achieve its overall goal of increasing boating and fishing participation.